4d • General discussion
When hard work doesn’t pay off
☝️“Why isn’t my hard work paying off?”
…
…
…
That question is the problem.
Not the answer to it.
Because “hard work” is a security blanket when we don’t want to look at what’s actually broken.
(I know. I did it for years.)
Just so we know…
…The guy digging ditches works hard.
…The nurse working the graveyard works hard.
Neither of them is getting rich from it.
So let’s be done with that idea right now:
Effort is required for success.
It’s the bare minimum.
It’s table stakes.
It’s the thing you don’t get ZERO recognition for.
But if you’ve put in more effort than you ever knew you could…
First welcome to the game.
Second, it’s high time you learned the rules.
(YOU: Wait, there’s rules?!)
(ME: Uh… yeah.)
So… let’s start here.
You don’t actually have a work ethic problem.
Congrats.
☝️You have a WHAT and WHO problem.
☝️WHAT are you spending your time on?
(This is what everyone does for the first year or so btw)
I’d bet that if you look at it… 80% of your “hard work” falls into one of three buckets:
Bucket #1 Things that don’t produce revenue.
Bucket #2 Things that make your offer more complicated and harder to sell.
Bucket #3 Things that will make “YOU” money.
You’re “creating content.”
You’re “building your brand.”
You’re tweaking what you do by adding the latest and greatest AI thingy.
That’s all Bucket #1 and #2.
But Bucket #3 is actually the worst of them all.
Why?
Cuz everybody who’s laser focused on making money for themselves… never stops to ask one simple question:
How do I help someone else?
☝️MOST IMPORTANT RULE OF THE GAME:
The harder you try to make money for yourself… the harder it actually is to make the money.
The more effort you put into making someone else money (if that’s what they want) the easier the money will come.
It’s counterintuitive, yes.
And because you’re human… your default settings are to help yourself, not others.
🤷♂️
And it’s the reason most agencies stay stuck.
You’re out here messin with YOUR offer.
YOUR funnel.
YOUR brand colors.
YOUR endless features.
The whole time your prospect is thinking one thing:
“What’s in it for me?”
…When I walk an agency through building their offer, I always start here.
That’s the shift.
That’s when every level of effort starts getting rewarded almost instantly.
I don’t know if this is mine or I stole it:
“They call it a breakthrough because it happens fast.”
My sense is that it came from working closely with agencies and seeing how quick it can happen.
Fred
“Just finished a convo with a 3rd and he’s all in. $2500 setup and $997 per month. Why didnt I start this sooner???”
Daniel
“I’ve never felt like this during my 4 years as an agency owner, now I just put out an offer and it bites.”
(“Bites” is good guys, not bad. FYI)
And finally “WHO”?
WHO is the catalyst when WHAT is aligned.
Here’s my two “WHO” rules.
Rule #1 Find one person WHO you can create an outcome they’ll pay for.
Become a specialist in that person and that outcome.
Rule #2 Find a one person (or community) WHO know how to get where you want to go.
Ignore everyone else and follow that path until you get where you want to go.
Your move.
Sam
P.S. After reading this you’ll likely come to two conclusions:
1. I waste time on things that will never make money.
2. I think I want to be where people are building profitable agencies and stop wasting time on doom scrolling and giving money to everyone else…
If that’s you.. comment “waitlist”
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When hard work doesn’t pay off
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