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Owned by Matthew

Learn how to build the same FREE proof engine I spent 10 years building for monday.com. Get the best members into your community for LIFE!

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17 contributions to What Is Skool?
The Skool Morning Show ☀️
Good Morning, Skoolers! 🌇 Ever had your content flagged, buried… or even lost your whole Facebook group? Some topics trigger the algorithm fast. Here’s how to talk about sensitive subjects without losing reach so your content actually gets seen. @Jennifer Maillet is going to join us live and share her story and how she navigated her topic on social media! 🍄 We are going LIVE for The Skool Morning Show now. 🎥 👇 To Chat with us LIVE comment on this post and we'll pull up some of the comments.
6 likes • 2d
@Jennifer Maillet the absolute legend with an incredible group!! my wife and I often say "Shiitake happens." 🤣 we love the mushroom movement!!
The Skool Morning Show ☀️
Good Morning, Skoolers! 🌇 Today we are talking about Skool Games! Q1 just wrapped up, and we’re going to hang out, talk through how it played out down to the wire, then I’ll show you what I look at when setting a target number and how to actually aim for it. We are going LIVE for The Skool Morning Show now. 🎥 👇 To Chat with us LIVE comment on this post and we'll pull up some of the comments.
3 likes • 6d
@Jesse Woltersom i did lol, now review pages can have 24/7 ai sales agents trained on the review data of the community
3 likes • 6d
i got this. 🫡
How Do Online Communities Build Trust With Real Member Reviews?
The Online Community Show Episode 2 Is Out Now! 🎙️ In this episode, we sit down with @Matthew Burns, community builder and creator of ProveWorth, to talk about one of the biggest challenges on the internet today. Trust. As AI generated content, fake testimonials, and endless marketing claims flood the internet, it is getting harder for people to know what is actually real. That is where honest reviews and real communities start to matter more than ever. In this conversation, Matt shares his journey building communities, working with monday.com, discovering Skool early, and why he believes independent reviews will become one of the most important trust signals for communities going forward. Here are a few of the things we get into: • Why trust is becoming one of the biggest problems on the internet • Why testimonials alone are not enough anymore • How third party reviews can help communities build credibility • Why many community builders are sitting on powerful proof they are not using • The role honest feedback plays in retention, engagement, and growth • How systems help community builders scale what is working • Why launching before things are perfect often leads to better results One of the most interesting ideas from this episode is that communities are not just places to learn anymore. They are places where trust is built. People join communities because they want real connection, real feedback, and real results. But for someone on the outside looking in, it can still be difficult to know which communities are actually delivering value. That is where reviews and proof begin to play a much bigger role. Matt also shares how ProveWorth was created to help solve this problem by giving communities a place where their reputation can live outside their own platform. In other words, a place where people can see real experiences from real members before they decide to join.
4 likes • 20d
Thanks so much for having me on - it was a blast!! You guys ask AWESOME questions 😁
Position Your Skool for AI Search in 2026 (Replay)
On this call, @Matthew Burns shared more on what he's been learning about AI discoverability and got more practical about what this actually means for your Skool community. How ChatGPT and other AI tools are influencing decisions, and what that means for how you structure your Skool content moving forward. Most of the call focused on how to stop guessing what to post and start using actual data. Google Keyword Planner tells you what people are typing. That should influence your About page, your YouTube titles, and your public posts. AI tools pull from content that answers questions directly and repeats positioning consistently. My biggest takeaway was how you should start recommending yourself! What we covered on this call: How AI tools decide what to surface in an answer How to use Google Keyword Planner for real direction How YouTube supports AI visibility Why public posts and comments help with indexing How to build a simple system so you are not creating randomly The point is simple. If AI cannot clearly understand what you do and who it is for, it will not recommend you. 🎥 Watch the replay here: ChatGPT Is The New Search Engine | Position Your Skool Community In 2026 Now 👇 If someone asked ChatGPT about your niche today, would your Skool community be obvious as an option?
2 likes • Feb 14
@Jenna Ostrye Incredible!! @Jesse Woltersom why is this not on proveworth!?!?
3 likes • Feb 14
@Jesse Woltersom Everything we spoke about yesterday applies even more so to having a proveworth profile. 😁 You gotta use it to help you get more members!!
Why I Made My Skool Community Public
When I decided to make my community public, I got a lot of questions. But the main one was always the same. Why? 🤷‍♀️ The answer is that there are several reasons. I wanted to explain them, especially if you are thinking about whether you should have one too. I have always recommended having a public Skool community alongside whatever you are doing on Skool. Whether you are running your own community or supporting someone else, it is something I genuinely believe in and have told people to do for a long time. Especially now that we have the option of a $9 hobby plan community, but even when there was only the $99 option, I still saw it as one of the cheapest forms of SEO and marketing you could invest in. Do you know how much it costs to have someone do SEO for you? A good one can cost a lot, so this is super affordable. But at a certain point I realized something. Even if I understand how valuable it is and can explain what to do and how to do it, a lot of people need to actually see it. They need a real example. Something visual and hands-on. I get it.. I learn better that way too! 😅 Why am I so sure everyone should have one? I have tested the power of a public community on Skool, and I also know how powerful SEO is from long before Skool even existed. That combination is what made the decision obvious for me. Let me ask you this.. If you saw what YouTube looked like before it got big, or what TikTok looked like before it took off, and you understood the potential back then, would you not lean into it and tell others to do the same? That is where I believe Skool is at right now, and where the real opportunity is with AI discoverability. You're not too late to the game and you don't need to feel FOMO, because you're here right now. Another big reason is time. ⏳ I only have so much time in a day and everyone wants some of it, and I genuinely want to give it. But I am still only human with life happening. I am a single mom, I homeschool my little one, and I am everyone’s go-to person.
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34 members have voted
Why I Made My Skool Community Public
1 like • Feb 2
@Jenna Ostrye Let me know when you'd like to do an extension of that talk, I've learned a lot more recently now that my own website is getting analyzed by ChatGPT and other AI tools about 600+ times a day!
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Matthew Burns
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Spent a decade building communities @monday.com. Want FREE help getting the best testimonials? Click the 🔗 below!

Active 4h ago
Joined Nov 2, 2024
Austin, TX
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