This day means something different to me than it used to. Growing up I went to church (even played guitar in the worship band) and loved Easter services Loved the energy. The music. The community. Something about it felt so right. But there were also parts of it that felt so wrong. And my pastor at the time had some really bad answers to my questions. So I left my church and spent most of my 20s searching and studying. The Dao Te Ching. The Bhagavad Gita. The Quran. Plant medicine Breathwork Personal development Anything I could get my hands on to help me understand myself, life and death. All beautiful. All containing truth. All ultimately bringing me closer to God and understanding myself. But there has been one text that has had the most profound impact on me... It's called A Course in Miracles and I've Been studying it for 20 years now alongside the Bible. And there are certain distinctions in ACIM about Jesus and the bible that just make sense to me. For example. Most of Easter focuses on the crucifixion ... how Jesus suffering, sacrificing and ultimately dying on the cross for our sins is why and how we are saved. ACIM says it's the resurrection that illuminates WHY we are saved. An emphasis on the resurrection over the crucifixion. This distinction might seem small Or obvious because without the resurrection the whole Jesus story falls apart But to me... One says death saved me. The other says death isn't real. One interpretation keeps me in fear. The other is the foundation of my inner peace. The very first line of A Course in Miracles says: "Nothing real can be threatened. Nothing unreal exists. Herein lies the peace of God." I don't know which one is "right" I'm not a theologian. I only know which one brings me closer to feeling Gods presence in my life And what I've come to believe... for me anyways... is that Jesus wasn't the exception. He was the model. The guide. The one. The demonstration of what's possible when we fully surrender to God.

I've spent over $250K of my own money on ads. Not client money. My money. The kind that hurts when it disappears. And most of what actually moved the needle wasn't some secret ninja hack I learned in a $5K course... It was embarrassingly simple stuff I'd been ignoring. So if your ads are feeling "meh" right now... like they're working but not working working ... here's 3 things I'd do today. 1️⃣ Print out your buyers list and build a 1% lookalike. This sounds so basic it's almost insulting. But I'd bet money most of you reading this haven't done it. Your buyers are literally a cheat sheet of who Meta should be targeting. You already have the answer key... you're just not handing it to the algorithm. A 1% lookalike off your purchasers is the closest thing to a "free money" audience that exists. Go build it. Today. 2️⃣ Turn on retargeting. (Or actually look at it if it's already on.) Here's what most coaches do with ads: They pay to get in front of someone. That person clicks. Maybe watches a video. Maybe even hits the sales page... And then they never hear from you again. That's like asking someone on a date, having a great time, and then changing your number. Weird behavior. Your retargeting should be its own little machine running in the background... reminding warm people that you exist and you can help them. It doesn't need a big budget. It needs to be on. 3️⃣ Go talk to your warmest leads. Right now, today, you have people who clicked your stuff, watched your videos, opened your emails, maybe even started an application and didn't finish. These people raised their hand and said "I'm interested." And most coaches just... ignore them? While spending more money to find cold strangers? That's like walking past a $20 bill on the ground to go dig for quarters in the couch. Pull up your warmest leads. Send them a message. A voice note. An email. Something human. You'll be shocked how many were just waiting for a nudge. --- That's it. Nothing fancy. Nothing that requires a PhD in media buying.

I've been embarrassingly deep in the AI rabbit hole lately. Like... my wife asks me how my day was and I start explaining what a "system prompt" is. She does this thing where she nods and listens really intently despite not having a clue what im talking about... It's a gift really. Anyway. I've been building AI agents. Writing prompts. Tweaking things. Breaking things. Talking to robots like they're interns who need very specific instructions or they'll ruin everything. (They will.) And somewhere in the middle of all this nerd stuff... something happened that I genuinely did not expect. I started getting better at being a human. Not joking. Here's what I mean. When you build an AI agent, there's really only a few things that make or break it: 🙋🏼‍♂️ The Identity. Who is this thing? What's its job? What does it believe about itself? 🔧 Skills. What can it actually do? What has it been trained on? ⛩️ Structure. How is its brain organized? What does it have access to, and can it find it when it needs it? Nail those three and the AI is scary good. Like "did a human write this?" good. Miss any of them and you get... confident nonsense. Which, now that I think about it, also describes most of my twenties. But here's where it gets weird. Read those three things again. Identity. Skills. Structure. That's literally what every self-help book since 1987 has been trying to tell us. Who are you? What can you do? How's your head organized? I've spent years in personal development, even working with Bob Proctor for 3 years. I've Read the books. Done the work. Sat in circles with grown men talking about their feelings. (That part's actually great.) And somehow it took building a robot to go... "Ohhhh. THAT'S what they meant." When my identity is clear ... I make better decisions. When my skills are sharp ... I move faster. When my internal structure is organized ... I don't spiral into chaos every time something breaks. Everyone's losing their minds about what AI can do for us.

This is going to simplify and streamline the entire online business for Coaches and Consultants… So they can actually just focus on their zone of genius and over deliver for their clients.

Comment DESIGN and ill send it over