And Now For Something Totally DIFFERENT We’re hosting an Easter Egg Hunt in our Skool community! It’s free to join and come play… https://skool.com/you-world-order Here’s the deal I'll be posting these emojis around in the community today 🐣 🥚 🐰 🌷 🍫 Each one is associated with a word (it's in all caps to make this easier) once you find them all if you put them in the order of the emojis above they will make a sentence - dm me that sentence and be entered into a drawing for a complete Substack Audit.

Most people start Substack by just writing and hoping it turns into something. But Substack works best when your content leads to something you sell. Not a big course. Not a huge program. 💰𝐀 𝐬𝐦𝐚𝐥𝐥 𝐨𝐟𝐟𝐞𝐫. Small offers: - Clarify your message - Give your content a purpose - Attract the right subscribers - Start generating income - Lead to your larger offers later 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐭𝐡𝐞 𝐌𝐢𝐧𝐢 𝐎𝐟𝐟𝐞𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐄𝐧𝐠𝐢𝐧𝐞. 🔥Today only: $5 (April 3rd) Tomorrow, it goes to $17 (or it’s included with Premium). If you want your Substack to turn into income, this is a really good place to start.

As this is a public space (rather than private) anything posted here is open for indexing - Feel free to share your links and a description about them. I will be moving the Directory over here too.

Most people are creating content. Very few people are adding new information. That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing. This applies to: Substack YouTube Pinterest Skool Podcasts Email... All of it The internet does not reward content anymore. It rewards information gain. 𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣 𝙢𝙚𝙖𝙣𝙨: 𝘼𝙛𝙩𝙚𝙧 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙚𝙮 𝙙𝙞𝙙 𝙣𝙤𝙩 𝙠𝙣𝙤𝙬 𝙗𝙚𝙛𝙤𝙧𝙚, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙚𝙖𝙧𝙡𝙮, 𝙤𝙧 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙚𝙮 𝙘𝙤𝙪𝙡𝙙 𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚. If nothing changed for them, the content had no gain of information. What Gain of Information Actually Looks Like 😒𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - Quotes - Motivational posts - Generic tips - “5 ways to be more confident” - “Post consistently” - “Know your audience” - Reposting what everyone else already said 😁𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - A framework - A step-by-step process - A mistake people are making - A system you use - A case study - A comparison - A strategy - A map - A checklist - A tutorial - A breakdown of how something actually works - Showing results or data - Showing your workflow People follow creators who teach them how to see the world differently or do something better. 𝑯𝒐𝒘 𝑻𝒉𝒊𝒔 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝑺𝒖𝒃𝒔𝒕𝒂𝒄𝒌, 𝒀𝒐𝒖𝑻𝒖𝒃𝒆, 𝒂𝒏𝒅 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 🔥Substack Instead of: “Consistency is important” Use: “How I turn one Substack post into 5 pieces of content and why this is the only way content compounds.” Instead of: “Build your email list” Use: “The 4 assets every Substack should have before you try to grow your subscribers.” 🔥YouTube Instead of: “How to start a podcast” Create: “The 4 biggest mistakes podcast guests make and how Substack fixes every one of them.” Instead of: “Content marketing tips” Create: “How one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.” 🔥Pinterest 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒆𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒍𝒚 𝒍𝒐𝒗𝒆𝒔 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒈𝒂𝒊𝒏 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒊𝒔 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆, 𝒏𝒐𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂.

Most creators make posting harder than it needs to be. A pinnable image gives your content a better chance of getting shared, saved, and discovered later. 🚀 ✨That matters on Substack, but honestly it matters everywhere. A strong vertical image helps your post look more polished and more intentional no matter where you share it. Here’s the easy method I use on Substack. (if you're new to the idea of Substack come join us!) Substack already makes the image for you. You do not need to go design a brand-new Pinterest graphic from scratch every time. 🔥Here’s the process: 1. Create your post first Write the post, format it, and get it ready to go. 2. Publish it This is the key step. The share images are created after the post is live. 3. Go to the Share page Once the post is published, open the share options for that post. 4. Download one of the 2:3 vertical images Substack generates This is the magic. Substack has already created a shareable vertical image you can use. 5. Go back into your post editor Add that image into the post itself. 6. Update the post It will not resend to your subscribers, so no need to panic. You are simply improving the post and making it more shareable. That’s it. Easy peasy.💪 🤔Why add a pinnable image to all your content? Because a pinnable image makes your content easier to: - save - share - restack - recognize - circulate longer A good image gives your post another life outside the platform where it was originally published. 📌It also helps people who do use Pinterest quickly grab something they can share. And even for people who never touch Pinterest, vertical images still make your content feel more complete and more visually appealing. ⁉️A few quick questions to ask before you update the post: - Does this image make the post more clickable? - Would someone want to save or share this? - Does the visual match the promise of the post? Bottom line: 🐾Do not let your content sit there without a visual asset that can travel.