A friend of mine recently told me they thought I’d invented Claude. Like, personally built it. Just me, on my own, in my spare time. I laughed. But honestly it made me stop and think, because this is someone sharp, switched on, running their own business. And AI had just completely passed them by. If that’s you right now, no judgement at all. A lot of us who’ve been doing this for years have got very comfortable with the tools that already work. Why fix what isn’t broken, right? But AI isn’t going to wait for us to feel ready. So apparently I’m the founder of Claude. Which is a pretty impressive claim to fame if you ask me. Have you got a funny AI story from when you were first getting to grips with it? A moment where it completely baffled you, said something unhinged, or you accidentally asked it something you probably shouldn’t have? Or maybe you’ve also invented something pretty incredible without realising it. Drop it below. The funnier the better.

Today I filmed my first proper YouTube video. It covers the four things I think every small business should be doing right now to get discovered online. Not just on Google, but across Pinterest, LinkedIn, AI tools, and the communities where your customers are already having conversations. I will share it here once it is live. But honestly the bigger thing for me is this. Six months ago I would have overthought this for weeks. And then talked myself out of it! Today I just did it. Wrote the script, filmed it, done. I'm trying to be more "Done than perfect." and not worry about being on camera. Did anyone else used to feel this uncomfortable being on camera? Or was there anything else you would talk yourself out of? Would love you hear your stories.....

I'm going to be very honest with you. The classroom is still being built. I'm a firm believer in showing up before everything is perfect, so here I am. And thank you for your patience with me 🫶 Over the last few days I've been deep in the Google AI sphere and I have to say, it's been genuinely impressive. One thing that stopped me in my tracks: you can now design a full website in minutes using AI. Is it perfect? No. Is it surprisingly not bad? Absolutely yes. And that got me thinking about how much is changing, not just in search, but in the tools we use to show up online in the first place. The classroom is coming. The good stuff is coming. But in the meantime I'd love to know: Where are you right now with your online visibility? Are you feeling on top of it, overwhelmed by it, or somewhere in between? Drop your answer below. No wrong answers here.

Something worth thinking about today. You can build a brilliant following on Instagram, TikTok or Facebook. Thousands of engaged followers. Years of content. A community that genuinely knows and trusts you. And then one day, for reasons that are never fully explained, your account gets flagged. Restricted. Banned. And then it's gone. No warning. No appeal that actually works. No way to get your audience back. Sadly this happens to real business owners regularly. And when it does, their entire online visibility disappear can overnight. Social platforms are powerful. TikTok, Instagram, LinkedIn, Pinterest. They are genuine search engines now and I talk about them a lot here because they matter. Used well, they drive real business. But here is the thing. You do not own them. You are renting space on their land. The landlord can change the rules, put up the rent, or knock the whole thing down. And you have no say in it. Your website is different. Your website is yours. Your content. Your audience data. Your visibility. Nobody can take it away from you or restrict your access to it. That is why, whatever platforms you are active on, your website sits underneath all of it as the foundation. The one piece of your online presence that is permanently, completely yours. Social platforms feed the website. The website belongs to you. How are you and your website getting along these days?

Right, here's the plan. This week I'm going to build a website from scratch and document every single step. Not a tutorial where everything magically works. The real thing. The decisions, the mistakes, the "why did I do it that way" moments. I want to show you what actually goes into making a site that gets discovered, not one that just sits there looking pretty while nobody finds it. I'm talking about the homepage copy that makes Google and AI tools like ChatGPT actually understand what you do. The structure that means real people don't bounce in five seconds. The stuff that separates "I have a website" from "my website actually brings me customers." I'll be sharing the process here as I go. If you've got a website that's not pulling its weight, or you're thinking about building one, stick around. This is going to be useful. And if you've got questions about your own site while I'm doing this, drop them below. I'll answer them as I build. Let's go.