Im Luke from the uk. I have been in business a long time, more than 30 years now. I have had good times and bad times. Built businesses, gone bust twice, started again, never losing sight of my dream to build a global business. The last few years have brought me closer than ever before and yet in many ways it feels harder than ever. As I get closer to my goals I'm realising that growing sales is relatively easy. What is not easy is stopping the wheels from falling off while you grow. The stage my business is at right now is challenging. The business and I, as its leader are having to unlearn the very skills that got me to this point. Scrappy, fast decisions, lots of iterations, top down management, move fats, break things etc... This works when you are growing and have a smaller team. But now with 200 staff it becomes a massive handicap. Its a interesting time moving away from generalists who have grown with the busienss to recruitng specialists and professionalising the busienss. We are learning to move away from chaos towards order, processes and systems. I first came across Kasim's work in Alex Hormozi's ACQ group and was blown away by the quality of his thinking and the generoisity of spirit he showed in sharing extrodinairy content of the highest quality. I feel honoured now to be a part of Kasim's own community and look forward to learning and growing together.

Longtime Lurker. Wanted to share some value to say thank you. I run an E-Commerce brand manufacturing and selling home fragrance. We spend $25k per day on Meta ask me anything. Our account Structure CBO New Customers Campaign (Hero Product 1) - In house & AI Creatives CBO New Customers Campaign (Hero Product 2) - In house & AI Creatives CBO New Customers Campaign - Raw - Real UGC & Founder Ads CBO New Customer Zombie Campaign with Costcap - Any adsets that didnt get traction ABO New Customer Scaling - Some Adsets are moved or duplicated here to control spend CBO Existing Custom Campaign - In house & AI Creatives ABO Existing Customers Campaign - Raw - Real UGC & Founder Ads Creative Volume & Mix We make and launch 50 - 100 new ads each day. Its a mixture of inhouse and real UGC created by our brand ambassadors. The mix is about 70% statics and 30% video Basic Adset Structure Most adsets are launched into a specific campaign with the following 3-2-2 structure. This is three creatives (dont mix video and statics) with 2 Captions / long text and 2 headlines. If we are also testing landing pages we extend this concept to 3-2-2-2 and and include 2 different landing pages Inhouse ads I have a team of 5 creative strategists. Each one is researching personas and angles and is responsible for launching 3-5 new adsets each day. The key part of their job is to conduct learnings on winning ads, created by us and external companies. Real UGC from Brand ambassadors We have a network of tiktok affiliate creators who make content and post it to their own accounts in return for an affiliate commission. From this network we recruit brand ambassadors. Right now we have about 20, our aim is to build this number up to 100. They work with us directly on commission only basis with a guaranteed minimum weekly income. They make ads for us, which we then amplify by putting into our ad account as partnership ads. To manage this process we use https://jointrybe.com/