CPMs get blamed for bad ad performance more than almost anything else. But in most accounts, CPMs aren’t the real problem — they’re a symptom. In this video, I break down: - When CPMs actually matter - The difference between CPM vs cost per reach - Why frequency silently destroys performance - The fastest levers you can pull to lower CPMs - Why better ads beat “media buying tricks” every time If you’re seeing: - Decent CTR but terrible CPC - Rising costs with no clear explanation - CPMs that feel “out of your control” This video will help you diagnose what’s really happening — and what to fix first.

Would love your input on this topic ladies and gents 😃 Maximize number of leads = for newer accounts so the algorithm learns who your avatar will be Maximize number of conversion leads = for seasoned accounts where the algorithm knows your avatar