Share a pic if you’ve got one… 🥰🥰

THIS is a question I see ALL the time in the Skoolsphere... and I want to help YOU figure this out :) From my experience reviewing hundreds of about pages here on Skool, I've noticed a few reasons WHY they may not convert... 1. Your promise is too vague This is a biggie!! What specifically will I be able to do, have, or feel after joining your community? If I don't understand that quickly from reading your page, I won't join. :( --- 2. It's not clear who it's for If your about page speaks to everyone, it converts no one. Guys, don't make this mistake!! I KNOW you want to be inclusive and speak to alllll the people. BUT the more specific you are about who belongs inside your community, the more the RIGHT people feel seen and JOIN! Fix it: name YOUR person. The specific human who needs what you have (think: who is the most IDEAL member and what do they call themself?) --- 3. There's nothing about YOU Why should I trust you to help me? What have you done, seen, or figured out that makes you the right person to lead this community? People join communities because of the leader as much as the content. Fix it: one or two sentences about why you specifically are the person to help them get this result. This is NOT a whole bio (we don't have space for this). But some credibility markers. - Years of experience - No. of people helped - Personal story --- 4. There's no reason to join now If there's nothing that creates urgency — a founding member offer, a live event coming up, a free resource I can use, a call I can join.. I'll tell myself I'll come back later. And I never will. Fix it: give me a reason to join today. A live workshop, a founding price, a cohort starting soon. Something that makes it feel great to join right now! :) --- VIP members get THIS kind of feedback from me twice every month — on their about pages, their copy, their offers. This happens live on our calls and through pre-submitted questions. I provide a very THOROUGH review. Always!

I want to share what I learned because I think it's worth being honest about - especially for anyone considering adding a free trial to their Skool community. A little context: I started my community at $7 for a limited time, then bumped it up to $27 and I had 14 members who joined through direct paid before I ever offered a trial. Zero churn, high engagement, people actively going through the content and showing up to live calls. It felt like a really solid foundation. Then I decided to test a 7-day free trial in late February after seeing other community owners talk about how much it lowered the barrier to entry. The logic made sense to me - let people experience the value first, and they'll stay. Here's what actually happened with my 7 trial members: - 1 cancelled during the trial - 1 payment declined after the trial ended - 1 cancelled after their payment went through - so they paid once but left - 2 churned after converting - one cited cutting costs, one gave no reason - 1 is still active with no signs of cancelling - 1 is still in their trial So realistically I got 1 solid member out of 7. That's a ~14% real conversion rate. Compare that to my 14 direct paid members - zero churn, actively engaged, going through the classroom, commenting, showing up every day. The difference in energy between the two groups was honestly striking. My theory is that paying something - even $27 - creates commitment. The person who pays upfront has already made a decision. The person who grabs a free trial is still deciding, and a lot of them never actually commit. They came in curious, not convinced. I also noticed that the free trial seemed to attract a slightly different type of person - more casual, less bought in. My paid members treat it like an investment. My trial members treated it more like a free sample. I've gone back to direct paid at $27/month and I'm running ads without any free trial offer now. I'm watching closely to see if the quality of member holds up.

Imagine that you have a membership elsewhere (not on Skool). What specific benefits would you mention to your members for moving the membership onto Skool to try and persuade them that it’s a great idea. Thanks 🙏

Tomorrow I’m running a live workshop where I’ll be sharing the behind-the-scenes of how this community grew to 730+ members in just 8 weeks! When I started this community, I DIDN'T have everything perfectly planned. I launched with... - ONE flagship resource - One training, - ...and a very simple idea of what this space could become Since then we’ve grown to 735 members with 48 paying members (yipee, thank YOU for being here!) Along the way I’ve learned a lot about what actually works when you're building a Skool community. In the workshop I’ll walk through: - The simple launch strategy I used to create the community & get my first member in just a few hours - The traffic sources that brought the first members - How I created a sense of community & engagement here (this was so key early on, and it was just SO fun too!) - How Premium and VIP evolved based on member demand (they've changed a LOT, actually) - How I've been able to get 48 paying members (it's pretty lowkey and not super salesy, IMO). I’ll also share some things that surprised me along the way... including some stuff that didn't work (LOL, I'm an open book, always happy to share this stuff) and stuff that REALLY did work wayyy better than I expected! If you’re growing a Skool community (or thinking about starting one), this will give you a REALLLL look at what growing a community actually looks like in the early stages. Will I see you at the LIVE workshop? Deets are HERE: https://www.skool.com/skoolcopy/calendar?eid=23f9d98fe03f43cfbd1d4e5435d8a59a