Most people with Type 4 natural hair think dry hair means they need better products. So they add more. Layer more. Spend more. And the hair is still dry the next day. The problem is not the products. The problem is what happens before the products. Type 4 hair does not struggle with product. It struggles with water getting in and staying in. And when that step is not working nothing applied after it will fix the dryness underneath. This video breaks down why Type 4 natural hair stays dry even after a full routine and why most people stay stuck in that loop for years without realizing what is actually happening. Once you understand what your hair is actually responding to everything changes. If you want to understand what your Type 4 hair is actually doing visit The Rinoure Method. ❓Why do you think your hair keeps going dry even after you just did your whole routine?

📬 RINOURE INBOX This might sound small, but it’s been bothering me. Hello, A friend of mine has been doing her own hair for a while now, and she keeps saying her results never last. She’ll finish styling it, and everything looks fine in the moment, but by the next day it feels like it’s already starting over. She told me she follows the same routine every time. Same products, same steps, nothing really changing. But every time she explains it, it sounds slightly different. Not enough to notice right away, but enough that it doesn’t feel exactly the same either. One time she said she sections her hair. Another time she said she just works through it. Sometimes she says she takes her time, and other times she says she just tries to get through it quickly. When I asked her to walk me through it step by step, she kept going back and forth trying to explain it. It was like she knew what she was trying to do, but not exactly what she was actually doing. Now she’s frustrated because she feels like nothing holds, and she’s starting to think her hair just doesn’t keep styles the way it should. I don’t know if it’s the routine itself or how it’s being done, but something about it doesn’t feel consistent. I just can’t tell where the disconnect is. — Zariah 💬 What feels inconsistent or unclear about this routine?

Good afternoon, Melaninaires. If you haven’t posted your routine yet, this is your reminder. Don’t fix it. Don’t simplify it. Don’t try to make it sound right. Write it exactly how you do it. And if you already posted, go read a few others. You’ll start noticing things you didn’t expect.

What’s something a stylist did to your hair… that didn’t feel right… but you stayed quiet? 👇🏾 What happened?

The problem is not the oil itself. The problem is what oil actually does when it hits the scalp. It sits on top. And when it builds up it starts interfering with what the scalp is already trying to do on its own. This video breaks down what is actually happening when growth oil is applied to Type 4 natural hair and why the tingling feeling most people take as a sign it is working is not what they think it is. Once you understand what your scalp is actually responding to everything changes. If you want to understand what your hair is actually responding to go to The Rinoure Method. Why do you think your growth oil has or has not been working for you?