First of all, this post isn't even really ABOUT Joe. It's about - WHY everyone's talking about Joe - WHY this matters to the rest of us And I'm totally going to answer these questions for you. So here goes...! BTW. Joe being Joe DeFilippo, maker of Skooly. ➡️ #1: WHY IS EVERYONE TALKING ABOUT JOE? - Joe listened to what people were looking for, and he solved the problems by making those things exist with his fancy pants programming skills (examples: native-like audio shares in Skool, bookmark posts within Skool, easily make your own GIFs so others can share them in Skool, and actually a bunch of other stuff) - He made the price insanely affordable (like, I cannot believe the price is going "UP" to $9 because really this COULD cost way more!!) - He also just keeps on making things better (example! I asked for the voice transcription to be available in Hungarian and Portuguese, and WITHIN 24 HOURS he added those languages!) - SO. About the growth and "talking about Joe" side, a few days ago, I made the first of several posts in my group about this to spread the word. Already more than 10 friends from my group signed up right away, AND some other friends piped up to say "yes yes yes! it's great!" Joe made a point to thank friends for spreading the word. - Joe's not making a huge thing of the affiliate stuff. But we all know that the price will go from $5 to $9 next week, and it feels like a nice time to get friends in there quick! - WHEN SOMETHING IS REALLY GOOD, and people WANT AND NEED THAT THING, it's easy to spread the word! So it's been more than a little crazy to notice that now in the last couple days, there seem to be posts about this everywhere! And I'm not sure, but I think he's gotten something like 40-50 new members in the span of a few days! ➡️ #2: WHY THIS MATTERS TO THE REST OF US! - Make the thing people want. - Offer it at a fair price. - Keep making it better and LISTEN to feedback. - Thank the friends who are spreading the word! - You don't even have to make a big thing about your affiliate program. When you have a great thing, YOUR PEOPLE WILL SHARE!

BOY OH BOY I've been thinking a lot about the conversation Martin started yesterday after our chat! BASICALLY, WE HAVE TWO OPTIONS: 1️⃣ FUNNEL-First Community = the community exists as a funnel, plain and simple 2️⃣ COMMUNITY-First Community = community is there for us to connect, even if it is also part of a business ecosystem which has paid offers. STAY WITH ME HERE on the incoming analogy... This got me thinking about how my daughter is 14, and now we have to teach her to be wary of boys. For some reason, when teenage boys' hormones get crazy, they're not always thinking of the girl and her brains and jokes and HER AS A PERSON. "NOTCH ON THE BELT" feels - honestly? GROSS - like there is the conquistador and then the conquest - as though one person is essentially there just to be used and tossed FUNNEL-FIRST COMMUNITIES = - feel much the same - like members are conquests - members are used like we're a cash machine to pull money out of And yeah, it's truly just like being another notch on the belt so the hustle bros* can brag about the $$$ from the launch. *QUICK NOTE about "hustle bros" --> I know this a gender-heavy marketing conversation. MEANWHILE... IN THIS ROOM, there are actual *GENTLEMEN*, so I want to take a moment to acknowledge that women can also show up as "hustle bros" and that men are often insanely thoughtful and gentlemanly in terms of the way they show up in life and business. This is not about man vs. woman. This is about the FEELING of being used or a conquest vs. the FEELING of being honored as a human. LET'S BRING THIS BABY HOME: In a community-first community where there are offers in place, there's no feeling of "notches on the belt" (which is obviously gross as a side note, but I make this analogy because I think we need to know that certain ways of showing up in relationships of ANY KIND feel genuinely... gross!). ➡️➡️➡️ YOUR THOUGHTS ON THIS ONE?!

I haven't posted here since the day of the Skool Games. Instead of the Skool News, this week we got the Skool Games Mastermind. I'll just tell you right now, it was REALLY COOL. (The Skool Games AND the Mastermind.) I didn't think I could love Skool any more. But here's what happens... Every time I think I've hit the limit for how much I love Skool: - Another episode of the Skool News comes out - A new feature is released - I meet more nice real humans on here - I go and then MEET the Skool team and see that they are literally exactly as expected IRL: they really freaking care. SO that last thing... GAH... you guys... the Skool team is full of a bunch of Care Bears who are as obsessed with Skool as I am (I would say "even more obsessed than I am", but honestly I just think Skool is the most amazing software that ever existed, especially for creating community). THIS LOVELY VIDEO is from the mastermind with Sam Ovens (CEO of Skool) and Alex Hormozi (Skool investor, amongst other bits of course)... If you click on or go to about 1 hour and 45 minutes in, I got to ask a question AND profess my love for Skool. What a sweet life moment! BUT I recommend watching the whole video...! This was a pretty cool room to be in, to say the least! There's a lot to learn... it's amazing that they share the recording!