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4d •
How we closed a $49K deal and left 4 competitors in the dust [CASE STUDY]
Big personal injury law firm...they were talking to four other agencies. All of them cheaper. 20 minutes after our call ended, they had signed with us for $49,000. For only 90 days of work. (With more coming after that.) What happened on that call? Hint: We weren't selling what the other agencies were selling. While they pitched SEO services and rankings... We had identified their real problem. And positioned ourselves as a Category of One. THE. ONLY. SOLUTION. By the time we hung up, the other four agencies were done. They didn't even know they'd lost. Today Mike and I are breaking down the entire call. What we said. What we didn't say. How we got inside their head. And why they paid us $49K when they could've paid someone else $1,500/month. Watch it here >>> Brian and Mike P.S. - Tomorrow we open only 10 spots in the Category Of One Mastermind. This breakdown shows you exactly what we're going to teach you. Watch it now while you are thinking about it. P.P.S. - If you hate watching videos, we included a PDF video transcript at the link above. With @Mike Clay
![How we closed a $49K deal and left 4 competitors in the dust [CASE STUDY]](https://assets.skool.com/f/03d9295acbbd4453b269db50703795db/7968b167a4df42908a74ed251f2ba8cf43d009a6faa6423ca453c27b91f9521a-md.png)
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5d •
[VIDEO] The Real Reason You're Being Price Shopped + New Program Thursday
Quick question: When was the last time a prospect asked for your price before they even got on a call with you? Probably recently, right? Here's why that's happening: You're being compared. When prospects research you, they find a website, maybe a Maps listing, some reviews. Same thing they find when they research the three other agencies they're looking at. So they compare. And when people compare, they choose based on price. That's why you're stuck at $500-$1,500 retainers while a small group of agencies are closing $5K, $10K, even $49K deals. The difference? They understand something most agencies don't. The game changed. It's not about rankings anymore. It's about being found everywhere. Today we recorded a full breakdown of exactly what Mike and I call a High-Ticket Proof Stack...what it is, why it works, and how it positions you so you stop being compared and start being chosen. Watch it here >>> This is going to click a lot of things into place. Brian and Mike P.S. - Tomorrow we're breaking down the full $49K case study. How we used this exact framework to close a client in 20 minutes. P.P.S. - Thursday we go live with our brand new Category Of One Mastermind. Only 10 spots available and we expect to sell out fast. Watch tomorrow for the full $49K breakdown. With @Mike Clay
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![[VIDEO] The Real Reason You're Being Price Shopped + New Program Thursday](https://assets.skool.com/f/-/6f7a8b1df1b0442eb1c17b69f68892bc827c2050a8724aed9d41d46237848f56)
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Mar '25 •
Maps LiftOff Skool Community Rules
Welcome to the Community. This is a place for agency owners and marketers to get better, together. Whether you’re optimizing a client’s Maps listing. working on your own business or launching your own local SEO service, the goal is the same—progress. These rules are here to protect the focus, culture, and value of this community. 1. Be Kind. Always. Kindness isn’t optional—it’s the foundation. Respect others’ time, energy, and perspective. No trolling, flaming, or disrespectful behavior. 2. Help First. This community thrives on people who are generous with their knowledge. Share what you know. Answer questions. Celebrate others. 3. No Self-Promotion. 🚨 InstaBan Offense 🚨 No links, offers, DMs, or service pitches unless approved by Brian or Mike. If you’re not sure, ask before posting. We’ve got eyes on this. (This is about SELF-PROMOTION, not sharing needed resources. A link to software when someone needs help is fine, We will even run a PROMOTION Thread Each Month if people would like that) 4. Disagree with Respect. You’re allowed to challenge ideas—just don’t make it personal. No name-calling, no ad hominem attacks. Debate tactics, not people. 5. Stay on Topic. Keep conversations focused on SEO, Google Maps, local lead generation, systems, and agency growth. If it doesn’t help the mission, it doesn’t belong here. 6. No DMs Without Consent. Don’t use this group to pitch in private. If you’re reaching out to someone, ensure it’s permission-based and adds value. (We have had a few that have joined JUST to prospect; we are trying to stop this to promote open and free sharing) 7. Protect the Culture. If you see spam, shady behavior, or something out of alignment, flag it. This group only works if we all protect it. 8. Wins, Fails, and Progress Are All Welcome. Your mess is someone else’s breakthrough. Share your process, not just your polished wins. We all grow through transparency.
2d •
The worst way to position your agency in 2026 (most are doing this)
I need to tell you about something that's quietly killing agencies right now. It's not AI. It's not competition. It's not even pricing. Here's what's happening... Most local agencies are still selling like it's 2015. "We do SEO." "We'll rank you in maps." "We'll get you to the top of Google." And it works. Kind of. They close deals at $500 to $1,500 a month. Clients get leads. Everyone's happy. Except the sales calls keep getting harder. More objections. More "let me think about it." More price shopping. Here's the thing most agency owners don't realize... They're not losing because they're bad at SEO. They're losing because they sound exactly like everyone else. When a business owner is evaluating you today, they're spending 7 hours consuming content across 11 different touch points, on 4 different platforms-over 62 DAYS before they even get on a call. They're checking Google. Reading reviews. Asking ChatGPT. Scrolling Reddit. Watching YouTube. And if all you have is a maps listing and a website that says "we do SEO"... ...you look exactly the same as the other three agencies they're talking to. So they default to price. Remember when taxis owned every city in America? In 2009, there were over 200,000 taxi drivers in the US. They had the licenses. The infrastructure. Decades of dominance. Then Uber launched in 2010. By 2015, taxi medallions in New York that were worth $1.3 MILLION dropped to $250,000. By 2020, most cities barely had taxis anymore. It happened in less than a decade. And it happened right under everyone's noses. Taxi drivers kept saying "people will always need cabs." They kept doing what they'd always done. Meanwhile Uber positioned themselves differently. They weren't just "a ride." They were convenience, transparency, and trust. The taxis didn't get worse. The game just changed and they didn't adapt. Right now, agencies are doing the same thing. They're operating in the "search economy" when we've moved to the "recommendation economy."
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9d •
Google Business Verification Question
I need to get a business address for a legitimate business but still running under the home address. Since no office space is required for normal operations, a virtual business address would do just fine BUT... when it comes to setting a Google Business Profile not all virtual offices pass muster. What's the current state of Google Business verification? How difficult have they made it for virtual offices? Tips to pass it?
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From Maps Liftoff, Brian Willie & Michael Clay. Master Local AI-driven visibility and get found everywhere.
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