Episode Summary: In this episode, Ben Reed sits down with Justin Schreiber to explore how AI agents are transforming B2B sales execution. Justin shares how his platform automates sales “chores,” improves win rates, and enables teams to scale without increasing headcount. They dive deep into why traditional sales processes fail, how poor CRM data impacts forecasting, and how AI can act as a real-time thought partner for reps to drive deals forward. What you'll learn:- - Why traditional sales processes fail due to poor adoption - The difference between a sales process and a GTM motion - How AI can act as a real-time “sales thought partner” - Why CRM data quality is the root cause of inaccurate forecasts - How AI eliminates manual data entry and improves rep productivity - What a “revenue graph” is and why context is critical for AI success - How to increase win rates by optimizing deal execution (not just top-of-funnel) - Why the future of RevOps is shifting toward AI-native roles Featured Guest: Justin Schreiber Host: Ben Reed, host of the Next Gen Sales Leaders Podcast Follow Ben on Social:LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/ Join our B2B GTM & RevOps Entrepreneur Community:https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600 Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-justin-schreiber

Access our weekly group call recording here. Episode Summary: In this episode, we dive deep into modern GTM (Go-To-Market) strategy, focusing on cold email infrastructure, improving meeting conversion rates, and evolving beyond traditional agency models. The discussion explores the realities of email deliverability (Google vs Outlook vs SMTP), how to scientifically test performance, and why most cold email agencies fail due to poor unit economics. We also break down practical tactics to increase booked meetings and show-up rates, while introducing a more sustainable “lead gen flywheel” and value-added reseller model that reduces churn and improves long-term profitability. What You Will Learn: - Why cold email infrastructure (Google, Outlook, SMTP) should be tested—not blindly trusted. - How to use data (reply rates, send volume, MX records) to optimize deliverability. - The true cost of cold email and why most agencies have unsustainable unit economics. - A recommended infrastructure mix (40% Google, 40% Outlook, 20% SMTP) and why. - Why SMTP is often the worst-performing option despite being “cheap.” - How to increase booked call rates using positioning, credibility, and tactical follow-up. - Proven strategies to improve meeting show-up rates (timing, reminders, retargeting ads). - Why giving away value via email reduces conversions—and what to do instead. - The importance of personal branding and content in outbound success. - How the “lead gen flywheel” (content, ads, cold email, community) drives sustainable growth. - Why the traditional “done-for-you” agency model leads to churn and poor margins. - How to build a hybrid/value-added reseller model with recurring software + services. - The concept of “key man risk” and why diversified revenue streams matter. - Why paid ads may outperform cold email for acquisition in today’s market.