100+ hours. And one filled register of notes. Here’s why I intentionally spent 4x more time than required… Every time a concept came up, I paused the video, took notes, and tried to understand the thinking behind real PPC decisions and mindset. By the time I finished the course, I had written 150+ pages of handwritten notes. This was not a standard Amazon PPC course; it was designed for serious PPC managers. It was built by Huzaifa Ali, founder of Shark Advertising and one of the earliest people who introduced Amazon PPC from Pakistan. Some of the things that changed how I look at PPC: • ACOS rules alone are useless without context. Decisions should come from data and clarity, not generic advice like “ACOS high → lower bids”. • Campaign structure matters more than constant bid changes. Sometimes recreating campaigns is more effective than just optimization. • Negative Phrase is better than Negative Exact in many cases. • PPC and listing quality are connected. Ads alone can’t fix weak conversion listing. But the biggest shift for me was this: Good PPC managers don’t just optimize campaigns. They solve problems with clarity and prioritization. When you understand the real problem inside an account, you know: • what to fix first • what will have the biggest impact • and what can wait. That clarity is what separates a top performer from just a PPC manager. Huge credit to Huzaifa Ali and Reality Cheque for sharing the in-depth Amazon PPC course. Now the goal is simple: Apply these learnings to Amazon brands and keep improving sales and profits. If you’re in the Amazon space, feel free to share this so more sellers and PPC managers can benefit from it.

I’m 30 years old from New York. Before now, I wasn’t really doing much with my knowledge, and I used to keep to myself a lot. I didn’t really connect with people or see the value in what I knew. But one day, a friend told me something that changed my mindset… He said: “You have something people can learn from, don’t keep it to yourself.” That really opened my eyes. Since then, I’ve been working on improving myself, learning how to share what I know, and turning it into something meaningful. I’m still growing, still learning, but I’ve started taking action—and that’s what matters. If you’re also trying to improve yourself or you’re on a similar journey, feel free to connect with me 🤝 And if you need guidance or want to learn from what I’m doing, you can reach out to me on WhatsApp. +1 (581) 236-0583 I’ll be happy to help where I can.

How can I perfect this process? I know it’s a lot of analyzing but how can I tell if I’ve done enough to make sure my first product is solid?