How One Local Facebook Group Generates 90% of Her Real Estate Business
Kris Wise of the Wise Advantage Group. Kris shares her fascinating journey from corporate accounting and personal home remodeling to becoming a real estate powerhouse in the Flower Mound and Denton County markets. Kris breaks down exactly why she refuses to build her business on "real estate welfare"—like unpredictable relocation deals or buying expensive, low-intent leads. Instead, she reveals her playbook for long-term success: building a toxic-free, community-driven Facebook group that now generates 90% of her business, leading with value through a "Trusted Tradespeople List," and using hyper-local data to instantly prove her expertise. Kris also shares how partnering with the PLACE platform helped her team's production skyrocket by 70% while drastically reducing her personal workload. If you want to build a sustainable, duplicatable business without cold calling, this episode is for you!