I made this post in Mindset Skool about 2 months ago and it's important for you all to hear. It was my birthday at the time and you'll hear me reference that in the video. You can watch the video if you prefer. At the time of this post I had been listening to Predictable Profits by Stu McLaren. And I had a moment that I think a lot of you will relate to. By the time I hit Chapter 9, I stopped the audiobook, grabbed my phone, and did a full brain dump... because there wasn’t a single thing that I hadn’t heard before. Not one. This is not a knock on anyone. It was just a realization. I’ve heard this same material 30–50 times, from 30–50 different people. And that’s the lesson. Stu isn’t “winning” because he invented something new. He’s winning because: - He’s clear - He’s consistent - He’s confident enough to repeat things that feel obvious - He’s willing to say them again for people hearing them for the first time - And most importantly… he thinks like someone who expects to be listened to You can hear that confidence in his voice. And this is where I want to be very direct with you. This is why a lot of you are stuck. Because you’re telling yourself one (or more) of these lies: - “Everyone already knows this.” - “Someone smarter already said it.” - “I don’t have anything new.” - “There are too many people doing this.” - “Who am I to say this… or charge for this?” That last one is the worst. Meanwhile… you’re surrounded by people who: - Have never heard this stuff - Are earlier than you think - Don’t want another guru - Want someone relatable to explain it That’s why many of you are here. You're tired of the guru nonsense. So am I. I’ve chosen my side. Here are the 4 takeaways I want you to sit with: 1️⃣ Nothing is original and that’s a GOOD thing. Every proven framework is recycled. Every winning offer is borrowed. Every book is a remix.

If you have a YouTube channel or plan on using YouTube to promote your Skool community, take the time to watch my latest YouTube video. I did YouTube wrong for 3 years. It took me that long to reach 1,000 subscribers. In May of 2025 I made a shift. Since that shift, I've added over 19k subscribers to my channel. I also added over 7,000 email subscribers and over 1,000 Skool community members. Watch the video for the full breakdown. Here's the bulleted list of what I did. - I posted consistently for almost 4 years (1,154 videos total) - It took me 3 years to hit 1,000 subscribers - The last 10–12 months = +19,000 subscribers - My biggest advantage: I didn’t stop when everyone else does - I committed to 3 videos per week (minimum) for a full year - I focused on reps, not perfection (100 videos goal) - I stopped chasing dopamine (shorts/views) - I started focusing on getting people to take action (join Skool, email list, etc.) - I shifted from “posting content” to making searchable content - I used YouTube search bar to find what people are already looking for - I studied competitors and modeled what was already working - I fixed my video structure: Hook in first 30 seconds. Get straight to the point. Deliver on the title immediately. No long intros - I accepted that: Some videos flop (even good ones). Some average videos win. You don’t control performance… only output - I defined what I actually wanted: Not views. Not subscribers. I wanted people to take action - And the biggest one: I stayed in the game longer than most people are willing to P.S. The free trial for Mindset Skool is still live. When we reach 300 members the insane 70% annual savings is going away. We are at 293 now. Don't delay. Start your free trial here: https://www.skool.com/mindsetskool/about

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

The free trial for Mindset Skool is on. Everything in my classroom is unlocked. That includes the 20-minute call with me. Take advantage of this. It won't be up for long. Start your 7-day trial here: https://www.skool.com/mindsetskool/about Comment "TRIAL" once you've signed up.

I recorded something for you. Fair warning... it's long. Almost 28 minutes. I ramble a little. I repeat myself once or twice. I didn't edit any of it out. But I think you should watch it anyway. I talk about why this community exists, what I actually want for you, and why most people in here will never do anything with what I teach. I also tell you something about my son that might hit home for a few of you. If you've been circling. If you're still stuck on which idea to pick. If you've been in three communities this year and nothing's moved yet... this one's for you. Not to sell you anything. Just to be straight with you. Go watch it when you have time to actually sit with it.