Creating new offers is fun⦠but is always the best move? š¤
As a watercolor coach, I love the creativity behind creating new offers. In fact, at one time, I was quite addicted to it! It seemed productive, giving me that āfresh startā energy. But Iāve realized over time⦠Itās also one of the most time-consuming and least cost-effective ways to grow. Every new offer means:⢠New messaging⢠New positioning⢠New delivery⢠New audience education. And most of the time, the issue isnāt the offer. Itās that the right people havenāt experienced what I already created. In fact, I now see it was productive procrastination instead of doing actual marketing⦠Ouch! Whatās been working better for me is: - Going deeper, not wider - Strengthening one core offer - Letting people move through a clear path instead of starting over So instead of asking: āWhat should I create next?ā Iāve been asking: āHow can I make this work better?ā I'm curious... Has anyone else been making this shift? š¤