Skool's big goal for this year is making Discovery better and therefore helping us to get FREE automatic traffic to our communities. Skool is so very cool! This post is a recap of what was covered in this week's Skool News, but you can also check out the recording in the attached video. YEAR THEMES: - 2024 -- Hormozi partnership and Skool Games, crazy growth - 2025 -- 10x better, 11x cheaper. Aimed to make it so you could do EVERYTHING you needed to do with your business (native video, tiers, everythinggg) - 2026 -- Discovery! Members! Growth! Making many improvements to Discovery, traffic, search results, etc. AND great analytics so you know where your members are coming from! "Do you guys want that? Do you want more members?" Funny Q from Andrew Kirby, officially the Head of Mullets @Skool WHY ARE WE HEREEE?! - Bringing people together around our passion - Turning out hobby/passion into a full-time income - Skool's mission is to help 1 billion people find community THE BIG PICTURE! Traffic --> Community --> Members --> Income - Most groups start free, then eventually you monetize that gives you MRR (Monthly Recurring Revenue). If you know your monthly costs and how much your job pays, then a cool goal is to get the community to cover and pay that. EXAMPLES! - Nate Herk (see the incoming screenshot on this). YouTube w/ Skool link --> free Skool --> paid Skool --> right now $238k/month. "I think it's safe to say he IS full-time" ~Sam 😅. 63% of his traffic is from SKOOL, not from YouTube! WOW! - Kim Thompson-Pinder (screenshot). Circular Machine Knitting Addi group. It's a free (well, freemium!) group. - David Mincey (screenshot) has a metal detecting community! YouTube to Skool. 37% of traffic is from Skool! - Gillian Berry (screenshot) with her raw vegan community. She has an IG ("What's this thing called? Instagram?" ~Sam) and YouTube. YouTube is sending the most traffic, but Skool is too! $5,200 MRR REMEMBER: All the big groups started as small groups! Build a community around passion, drive traffic to it, get members, and monetize it.