Marketing fundamentals in a few clicks
A minute of nostalgia. Everybody who has had a marketing course during their education will definitely recognize the BCG (Boston Consulting Group) Matrix. Although this concept emerged in the last century, it remains an extremely useful tool for portfolio development. The Momentum Matrix in KDP Sales Analyzer classifies each active book in your catalog into one of four quadrants based on market growth rate and relative market share — helping you decide where to invest, scale, or cut. Here's how each quadrant maps to a books portfolio: - Leaders (High Growth / High Volume) — bestselling titles in trending niches; double down with sequels, series, or companion workbooks - Cash Cows (Low Growth / High Volume) — evergreen titles with steady sales; milk them for revenue to fund new launches without heavy reinvestment - Breakouts (High Growth / Low Volume) — new books in fast-growing niches; test with ads and optimize listings to see if they can become Stars - Dogs (Low Growth / Low Volume) — underperforming titles in stale niches; stop promoting to free up resources The core strategic value is reallocation of effort: Cash Cows fund the promotion of Breakouts and Stars, while Dogs are deprioritized. For a KDP publisher, this means your back catalog essentially finances your next profitable niche launches — turning your portfolio into a self-sustaining growth engine. What tools are you using to make decisions on your book portfolio development?