OI Ronin: He Made $40-50k last year
I'm in the middle of negotiating an AI newsletter. Here's the full thread so far: Him: Hey Evan, thanks for the ping. I never seriously considered it but always thought if the right buyer comes along I just might. What do you have in mind? Me: Appreciate the honest response... and moving this to your private email. Sounds like it hasn't been top of mind for you, which I totally get. I'm pretty new to buying any newsletters, so I want to make sure I don't waste your time. Do you have a ballpark on what would make it worth your while? Totally fine if you need some time to think on it. Him: I don't have a ballpark to be honest. Come to think of it I think it makes sense to have this conversation now actually, so you're not wasting my time. But here are the key facts, let me know if you want to make an offer. The newsletter has ~7k subs and consistently delivers ~40% open rates. Last year I monetized it by selling digital products, courses and lead gen for my freelance dev services, earning about $40-50k in total. This is basically at "maintenance" level activity, I'm not doing much to grow it or properly monetize it, just throwing out offers when I have an idea. He doesn't have a number but he seems to be collaborating. He asked me to make an offer based on laying out the stats. But not sure what a possible don't say price move would look like. What would you do here?