Hi @Travis Sago and everyone, long time lurker just joined :) I recently launched a lead reactivation offer and signed 3 clients in 24 hours, but I think I may have screwed this up. Here is the breakdown: Client 1: SaaS, targeting anyone who hand raised but didn't buy and/or churned (no active customers). Big ongoing list, 30% commission. Client 2: SaaS, launching a new brand/offer, wants to send out an offer to the old brands audience about the new brand/offer (5k leads over the last 3 years, my guess is 3k once cleaned), 50% commission. Client 3: Sales coaching, proposed we craft an offer together and send out to their audience of handraisers/churns, similar list size/age as Client 2. 30% commission Since these audiences I’m targeting in these campaigns are non-active customers (handraisers + churn), am I setting myself up for failure or do these audiences sound appropriately ‘warm’ to potentially be successful? Thanks so much and excited to learn! ps - current plan is to spin up inboxes, warm them for 2 weeks, then start sending emails and work them through a phoneless sales system Google Doc.

Got a handful of conversations going with Skool owners today (6 so far) about purchasing. Of the ones that have a price, one said $75k and the other said $50k. These are not massive communities. A few thousand people. I know "how long is a piece of string" but is this just a case of needing to go through BDTS a few times and get a feel for it? The super high starting numbers seem ridiculous to me for what the owners actually have.

I've been looking into local SaaS businesses. Travis emphasizes on opening with a personal point to get the conversation rolling. Problem is, most of the SaaS business owners I come across has set their FB/IG on private and all they talk about on LinkedIn is the feature they have implemented. Compared to course creators and coaches they seem to live a more sheltered life. I have tried opening with "Do you have open capacity for more subscribers for X?" But I feel like I get lumped in with the 1000 of other marketing agencies pitching them. Any thoughts?

Is it still a thing… Social media marketing agencies? If they’re not “dead” like email, webinars, etc Who has that audience of agencies? I have an offer that’ll put them on the revenue side of things with their clients. Instead of a monthly invoice and their clients thinking…”What exactly did I pay for?”… They’ll be a revenue partner.

Hey @Travis Sago, I’d love your perspective on how to structure a licensing deal for a physical product business. I was listening the other day to a podcast where the founder of a US-based company was interviewed, and I thought their business model was great and was something I would like to bring to the Spanish market. They’ve validated the model in the US. They make multiple 7 figures selling serialized stories through snail mail (subscription model). I sent him an email yesterday asking if he would be open to bringing this into the Spanish market, and he replied within 2 hours saying that yes, they had started translating it into Spanish, but other priorities came up. So we’re meeting on Thursday to explore this potential partnership. I’m interested in licensing their IP, content, stories, and creative that are proven to work. They also have great processes, systems, and operations in place. The challenge is that this is a physical business, so margins are tighter: Printing, labor, shipping, etc. Plus customer acquisition (ads, partnerships, create content...) My goal is to structure this in a way where: They get meaningful upside (so it’s worth it for them), but I keep enough margin to operate and grow this new pie. I know when it comes to licensing there are no fixed terms and everything can be negotiated. 👉 How would you think about structuring a deal like this? I would like your take. Appreciate any insight.