Licensing Opportunity · Royalty Ronin

Licensing Opportunity

Hey

, I’d love your perspective on how to structure a licensing deal for a physical product business.

I was listening the other day to a podcast where the founder of a US-based company was interviewed, and I thought their business model was great and was something I would like to bring to the Spanish market.

They’ve validated the model in the US. They make multiple 7 figures selling serialized stories through snail mail (subscription model).

I sent him an email yesterday asking if he would be open to bringing this into the Spanish market, and he replied within 2 hours saying that yes, they had started translating it into Spanish, but other priorities came up.

So we’re meeting on Thursday to explore this potential partnership.

I’m interested in licensing their IP, content, stories, and creative that are proven to work.

They also have great processes, systems, and operations in place.

The challenge is that this is a physical business, so margins are tighter:

Printing, labor, shipping, etc. Plus customer acquisition (ads, partnerships, create content...)

My goal is to structure this in a way where:

They get meaningful upside (so it’s worth it for them), but I keep enough margin to operate and grow this new pie.

I know when it comes to licensing there are no fixed terms and everything can be negotiated.

👉 How would you think about structuring a deal like this?

I would like your take.

Appreciate any insight.

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