@Marcus Karl and I had a debrief call with a partner we ran an auction for last month. Shoutout to @Travis Sago for referring us to the opportunity. As much as I would like to report another $174k banger: it was far from that. His Skool community was pretty much dead. Before we arrived his last post was 6+ months ago. He has an email list of 20k that's mostly dead too. We still wanted to get our reps in so we still ran the campaign. The auction brought was less than $20k revenue and around $6k CC. Not exactly the sexiest numbers. But... we're still walking away with some big (non-monetary) wins. Win #1: We honed our auction campaign skills. And, in my opinion, executed the campaign wonderfully. We learned from our last campaign not to make the same mistakes this time around. Between the copy, the tapping, the hero offer, the domino offer (thanks Travis for helping us)... There's really not much that I can think of that we could have done better. We made due with what we had to work with. Win #2: We got to put our mojo/ronin learnings into play. There was so much that needed/needs to be fixed in this partners business. Overall messaging, lead gen strategy, etc etc. Marcus and I genuinely enjoy working with this partner, and his offer is insanely good. As we demonstrated our expertise, the partner had full trust in us. We were able to bounce ideas, try new things out, and make a meaningful impact on how he runs his business moving forward. Win #3: Partner sees us as longterm, ongoing partners. Could this turn into a money printer? Potentially. The offer is good enough. But the real win here is that Marcus and I are now seen as a trusted business partners. We'll be able to test new ideas, run different campaigns, set up JV's and sharpen our skills. For example, we're setting up a deal with another coach to take up some real estate in the group, we're getting an email marketer on board to get his list rockin, there's talks of JVing with another RE coach to offer his HT backend to the community as an upsell and putting this partners offer to fulfill the LT needs.

Have you already gone through Coffee Dates on Demand? If you're weird like me, you've probably watched every video twice 😅 Even so... There's a hidden asset in the training. It requires a little digging. But it might be more valuable than the dozens of positive replies... And handfuls of coffee dates Ronin are getting from tiny lists of 100 prospects. I was sharing this with Ronin smart-guy and good dude @Marcus Karl the other day. I started with the Giving FUN-nel from CDOD... And went out to people in the music niche. I built a great list. Wrote some lovely (I thought) copy. Hit send. Then kicked my feet on my desk as I awaited glorious and automated positive replies. But what I got back... "Not interested" "Your copy looks like it came from TikTok" "You need to change if you want to work with serious businesses." Welp. Not exactly what I wanted to hear. But useful data nonetheless. I went back and tweaked my IBTs (intent-based targeting) Changed my copy. And most importantly... Thought of conversations I had already had with people in my niche. It turns out... I had some data from past conversations with business owners about what they might really really really want. And THAT is what needed to go in my Giving FUN-nel copy. I popped that into smartlead... And off it went. Feet kicked back up... more hesitantly this time awaiting positive replies. Totally different story: "Auction? Sounds interesting." "You're getting committed students? Tell me more." I already HAD the data I needed to dial in my funnel... I just didn't use it because I forgot. Now I OWN a FUN-nel that is dialed in for this niche. Which is an amazing asset to have. But the real HIDDEN asset of CDOD... Is that I now have the knowledge to troubleshoot this process... And create a winning campaign in ANY niche that I want. The process will always be the same... Put out our best guess to get hands raised. Have some conversations.

Sneak peek... (But it's live right now.) 📰There are now 3 Ronin levels. Our VIP level is Ownership Income Ronin. Where we take over (and own) newsletters, communities and other digital land. One way we do it is with an option agreement. We put down a small option deposit and share revenue 50/50 with the seller until the seller is paid off. Now... We have nearly 100% control... We still get paid 50%... AND... We OWN the digital land afterwards. (We are getting 80% open rates and 10% interested replies with the Cold Email Outreach.) Now you can get paaaaid: 👉$50 a month on the standard level 👉$1,000 a year on the Premium level 👉$5,000 a year on the VIP (Ownership Income Level) Also... Right now... For a short time... I've got the "trial" turned on. Let's hit it Superstar! Rooting For Ya, Travis PS I've got a pilot class of 14 OI Ronin...deals are already being done. I’m looking for 6 more. If you'd like to upgrade your income to Ownership Income...dm me… For the next six OI Ronin Founders… I'll take up to 90% off for ya (depending on your sitch). HMU in the DM. PPS Current Ronin are on the Premium level.