Hi @Travis Sago and everyone, long time lurker just joined :) I recently launched a lead reactivation offer and signed 3 clients in 24 hours, but I think I may have screwed this up. Here is the breakdown: Client 1: SaaS, targeting anyone who hand raised but didn't buy and/or churned (no active customers). Big ongoing list, 30% commission. Client 2: SaaS, launching a new brand/offer, wants to send out an offer to the old brands audience about the new brand/offer (5k leads over the last 3 years, my guess is 3k once cleaned), 50% commission. Client 3: Sales coaching, proposed we craft an offer together and send out to their audience of handraisers/churns, similar list size/age as Client 2. 30% commission Since these audiences I’m targeting in these campaigns are non-active customers (handraisers + churn), am I setting myself up for failure or do these audiences sound appropriately ‘warm’ to potentially be successful? Thanks so much and excited to learn! ps - current plan is to spin up inboxes, warm them for 2 weeks, then start sending emails and work them through a phoneless sales system Google Doc.

@Marcus Karl and I had a debrief call with a partner we ran an auction for last month. Shoutout to @Travis Sago for referring us to the opportunity. As much as I would like to report another $174k banger: it was far from that. His Skool community was pretty much dead. Before we arrived his last post was 6+ months ago. He has an email list of 20k that's mostly dead too. We still wanted to get our reps in so we still ran the campaign. The auction brought was less than $20k revenue and around $6k CC. Not exactly the sexiest numbers. But... we're still walking away with some big (non-monetary) wins. Win #1: We honed our auction campaign skills. And, in my opinion, executed the campaign wonderfully. We learned from our last campaign not to make the same mistakes this time around. Between the copy, the tapping, the hero offer, the domino offer (thanks Travis for helping us)... There's really not much that I can think of that we could have done better. We made due with what we had to work with. Win #2: We got to put our mojo/ronin learnings into play. There was so much that needed/needs to be fixed in this partners business. Overall messaging, lead gen strategy, etc etc. Marcus and I genuinely enjoy working with this partner, and his offer is insanely good. As we demonstrated our expertise, the partner had full trust in us. We were able to bounce ideas, try new things out, and make a meaningful impact on how he runs his business moving forward. Win #3: Partner sees us as longterm, ongoing partners. Could this turn into a money printer? Potentially. The offer is good enough. But the real win here is that Marcus and I are now seen as a trusted business partners. We'll be able to test new ideas, run different campaigns, set up JV's and sharpen our skills. For example, we're setting up a deal with another coach to take up some real estate in the group, we're getting an email marketer on board to get his list rockin, there's talks of JVing with another RE coach to offer his HT backend to the community as an upsell and putting this partners offer to fulfill the LT needs.

HUGE THANK YOU to @Nick Roberts and @Marcus Karl for this candid interview. They did NOT sugar coat or gloss over the Bad or the Ugly of this auction. Spoiler alert: Everyone still had fun and $174,000 in sales with $50,000 cash collected. There are HUNDREDS if not THOUSANDS of creators and influencers with 5,000 or less followers on their FB profiles, Insta, YT channels, Email lists, X, Pinterest that could... Use the same EXACT method that Nick and Marcus did. And it doesn't have to be perfect. Why? Because the auction format is SO FORGIVING! Let's make this a LEARNING thread and ASK any questions you may have! Rooting For Ya, Travis PS I double-dawg dare ya to watch this and NOT lose sleep tonight! The WORLD is OURS! At the end... I gave them a tip to bring in another $100k. In ONE WORD. Then I showed them how to cash flow this for $1 million. PPS If you got anything out of this interview and breakdown, please drop some appreciation for Markus and Nick. They really gave this their all and went into detail!

I just acquired a community with 1,800 service providers and agency owners. Right now I'm looking for partners who can help my members with stuff like: • Lead generation • Outbound systems • AI tools • Ads • ... and more If you have something that can genuinely helps 'em... I’d love to bring you in to teach a session for the community, share your system and promote your offer. Comment below or shoot me a DM.

First time sending the OSO. Embarrassing. I know. Followed the giving funnel template. 4 separate messages. Crickets. YOLO'd the OSO... 5 minutes later...BAM