I'm in the middle of negotiating an AI newsletter. Here's the full thread so far: Him: Hey Evan, thanks for the ping. I never seriously considered it but always thought if the right buyer comes along I just might. What do you have in mind? Me: Appreciate the honest response... and moving this to your private email. Sounds like it hasn't been top of mind for you, which I totally get. I'm pretty new to buying any newsletters, so I want to make sure I don't waste your time. Do you have a ballpark on what would make it worth your while? Totally fine if you need some time to think on it. Him: I don't have a ballpark to be honest. Come to think of it I think it makes sense to have this conversation now actually, so you're not wasting my time. But here are the key facts, let me know if you want to make an offer. The newsletter has ~7k subs and consistently delivers ~40% open rates. Last year I monetized it by selling digital products, courses and lead gen for my freelance dev services, earning about $40-50k in total. This is basically at "maintenance" level activity, I'm not doing much to grow it or properly monetize it, just throwing out offers when I have an idea. He doesn't have a number but he seems to be collaborating. He asked me to make an offer based on laying out the stats. But not sure what a possible don't say price move would look like. What would you do here?

Hi @Travis Sago and everyone, long time lurker just joined :) I recently launched a lead reactivation offer and signed 3 clients in 24 hours, but I think I may have screwed this up. Here is the breakdown: Client 1: SaaS, targeting anyone who hand raised but didn't buy and/or churned (no active customers). Big ongoing list, 30% commission. Client 2: SaaS, launching a new brand/offer, wants to send out an offer to the old brands audience about the new brand/offer (5k leads over the last 3 years, my guess is 3k once cleaned), 50% commission. Client 3: Sales coaching, proposed we craft an offer together and send out to their audience of handraisers/churns, similar list size/age as Client 2. 30% commission Since these audiences I’m targeting in these campaigns are non-active customers (handraisers + churn), am I setting myself up for failure or do these audiences sound appropriately ‘warm’ to potentially be successful? Thanks so much and excited to learn! ps - current plan is to spin up inboxes, warm them for 2 weeks, then start sending emails and work them through a phoneless sales system Google Doc.

The Giving FUNnel keeps on Giving:-) Got Leads? 👇

I'm talking to a few creators about licensing their content and finding licensees to distribute it to new audiences. @Travis Sago uses Kajabi and gives licensees a link to share with buyers. I don't use Kajabi and neither do most of the people I'm talking to. I'm wondering what other content delivery methods Ronin are using where we still keep control of the content while making it seamless for licensees to deliver to their buyers? One way is to create a Skool group for each licensee but that might get overwhelming for me.

@Marcus Karl and I had a debrief call with a partner we ran an auction for last month. Shoutout to @Travis Sago for referring us to the opportunity. As much as I would like to report another $174k banger: it was far from that. His Skool community was pretty much dead. Before we arrived his last post was 6+ months ago. He has an email list of 20k that's mostly dead too. We still wanted to get our reps in so we still ran the campaign. The auction brought was less than $20k revenue and around $6k CC. Not exactly the sexiest numbers. But... we're still walking away with some big (non-monetary) wins. Win #1: We honed our auction campaign skills. And, in my opinion, executed the campaign wonderfully. We learned from our last campaign not to make the same mistakes this time around. Between the copy, the tapping, the hero offer, the domino offer (thanks Travis for helping us)... There's really not much that I can think of that we could have done better. We made due with what we had to work with. Win #2: We got to put our mojo/ronin learnings into play. There was so much that needed/needs to be fixed in this partners business. Overall messaging, lead gen strategy, etc etc. Marcus and I genuinely enjoy working with this partner, and his offer is insanely good. As we demonstrated our expertise, the partner had full trust in us. We were able to bounce ideas, try new things out, and make a meaningful impact on how he runs his business moving forward. Win #3: Partner sees us as longterm, ongoing partners. Could this turn into a money printer? Potentially. The offer is good enough. But the real win here is that Marcus and I are now seen as a trusted business partners. We'll be able to test new ideas, run different campaigns, set up JV's and sharpen our skills. For example, we're setting up a deal with another coach to take up some real estate in the group, we're getting an email marketer on board to get his list rockin, there's talks of JVing with another RE coach to offer his HT backend to the community as an upsell and putting this partners offer to fulfill the LT needs.