NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)

Welcome to OWNR OPS 🤝 The mission here is simple: Help clearing & mulching owner‑operators build 7‑figure businesses with real systems. If you haven't booked your onboarding call yet, go ahead and book here (for new members). If you already had your onboarding call, we want to know who you are and how we can help each other. 1. Comment your intro on this post (template in pinned post) 2. Reply to 3 other members 3. Set up your profile Get to Level 3 to unlock the MAIN thing you will need to grow your business PS: for best results add a detailed bio, profile picture, and socials to your profile.

We’re about to cross 1,000 members in OWNR OPS (sitting around 915 and growing 10–20/day) I’m running a simple game between now & 1,000: When we cross 1,000 members, I’ll screenshot the 30‑day leaderboard. Whoever is in the Top 10 at that moment becomes an OWNR OPS Founding Member and wins 👑 What the Top 10 Founding Members Get If you’re in the Top 10 on the 30‑day leaderboard when we hit 1,000 members, you’ll get: 1. Private Founding Member Workshop (Live on Zoom) 2. OWNR OPS Founding Member Swag Box 📈 How the 30‑Day Leaderboard Works Quick rundown so you know how to compete: - The 30‑day leaderboard shows who earned the most points in the last 30 days, not all‑time - You earn points when people like your posts and comments - 1 like on your post = 1 point 1 like on your comment = 1 point - It’s a rolling 30‑day window: every day, old points drop off and new ones get added Translation: you climb the board by sharing VALUABLE stuff that actually helps other operators. Low‑effort “nice job bro” comments won't help you much here Valuable posts like @William Swingle's pinned FB AD post — great example of how to get points FAST 🚀 How To Compete (And Win) If you want a real shot at Top 10 when we hit 1,000, here’s the exact play: Post 2–3x per week with real value: 1. Share your numbers 2. Ask specific questions 3. Help others in the comments ✅ What Happens When We Hit 1,000? On the day we cross 1,000 members, I will: 1. Open the 30‑day leaderboard 2. Screenshot it 3. Lock in the Top 10 as the official Founding Members 4. Announce the winners in the group and DM you for: -Shipping info for your OWNR OPS swag box -Date/time for the Founding Member Workshop If you want in, start today: - Make one helpful post - Comment on three posts with something actually useful - Rinse and repeat over the next few weeks Simple game: show up, share value, help others win. Do that, and I’ll see you in the Founding Member workshop 💪