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START HERE: How It Works & What To Do Next ⬇️
Welcome to OWNR OPS 🤝 The mission here is simple: Help clearing & mulching owner‑operators build 7‑figure businesses with real systems. If you haven't booked your onboarding call yet, go ahead and book here (for new members). If you already had your onboarding call, we want to know who you are and how we can help each other. 1. Comment your intro on this post (template in pinned post) 2. Reply to 3 other members 3. Set up your profile Get to Level 3 to unlock the MAIN thing you will need to grow your business PS: for best results add a detailed bio, profile picture, and socials to your profile.
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$53K QUOTES SENT // $19K BOOKED JOBS
@Josh Reaper started running ads 5 Weeks ago He took fast action Got on camera (without making excuses) Wasn't afraid to ask for feedback Implemented the feedback Launched without overthinking Speed wins! From Josh's Scorecard: Crew day rate: $2,350 Total Ad spend: 525.17 Daily budget: was $50, now $33 Total Leads: 40 Cost per lead: 13.13 Jobs Quoted: 14 Job Sales closed: 6 Conversion rate: 43% Quotes sent: $53,561 Quotes converted to jobs: $19,300 and counting Check out Josh's full update post below for the full story https://www.skool.com/ownrops/my-1st-3-full-weeks-of-business-running-facebook-ads?p=18abb38a P.S. Don't forget to tune in to tmrw's Livestream at 7am MST / 8am CST / 9am EST Link: https://youtube.com/@theownerop see u tmrw morning!
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Spring season is in full swing! (3/24 Ad campaign update)
NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)
Mulching VS. Gravel
Hey Everyone! I have been operating based on just boosting posts and word of mouth and have been somewhat steady. I am looking to run an actual campaign here shortly to load up my calendar. Main question I have is that the majority of my jobs have been gravel driveways with a few mulching jobs here and there. Any recommendations if I should hit heavy on the gravel advertisement since it is what has been keeping me busy, or should I go heavy into the mulching and build more clientele for that? I am just not 100% sure which route I should specialize my business towards, or should I keep offering both services? My initial plan was to only offer mulching, but without much advertising I have been doing mostly gravel.
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Pipeline too full? (looking for opinions)
So this season is going gang busters. I now have over $100k of jobs on the books and my schedule is full almost to the end of June. Today I did another 10 estimate appointments, have another 10 next Friday, another 6 the Friday after that and another 10 leads I'm still chasing down and more coming in each day! For all of today's estimates I had to tell them I was booking new jobs in June. I booked 8 of those jobs with the other 2 being strong maybes. When I told each of them that my first available dates were in June they were all a little shocked but were already sold on the work so it wasn't a deal killer. Here's my dilemma; when I do next week's estimates I'll be telling some of them that I'm booking new jobs in *JULY* which is 3+ months away. In the past I've observed that jobs booked out too far are subject to more cancellations when the time gets closer to the job date. I'm considering pausing my ads for a bit (or maybe reducing the daily spend from $50 down to $10 or something?) So, has anyone else run into this problem? Am I crazy to think about pausing/slowing the ads down for 4-6 weeks? Any other suggestions/opinions? Before you suggest it, I'm just not at a place where I feel like I could or even want to find/train/equip other employees. Being the boss that just drives ads & estimates is a future goal but not yet.
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